Video Production

 

I’ve been a florist for the last twelve years and am planning to take my knowledge to the internet! My whole life I’ve had an interest in flowers. I started working in a florist part time when I was in my teens. Before I knew it they’d wanted me onboard full-time! Unfortunately after three years of working at this florist, the business had come to some struggle. People weren’t coming to us as frequently as they used to. It was as if no one wanted to buy flowers anymore. I guess this might have been the result of more and more people opting for fake flowers as they don’t die. 

To help combat this I thought we needed to start opening up our offerings a bit more. We’d never really sold many personalised, or ‘order-to-make’ bouquets before. People would come in, grab a bouquet they like, and be on their way. In my spare time I arranged for a website to be made where people could put together the flowers they want, and then I would make these bouquets for them to pick up. I also experimented with creating bouquets out of fake flowers. Before we knew it, sales started to pick up again. 

There came a time when the owners decided to sell the florist. I’d already spent multiple years here, establishing great ideas, there was no way I was going to leave. I bought the shop and found a video production company to hire. Melbourne has a few florists, but I wanted to do something that would make us stand out. I started creating videos of me making various bouquets, and showing the process. This really helped us increase our presence online. More people became invested with my shop, and so many people were subscribing to my videos.

Next, I found a 2D animation company to help me make ads. I use these ads to retarget people who have already subscribed to my channel. This then converts those customers into actual customers. This method has proven successful and I’m keen to find more ways to utilise video!

‘I want all of you to look to your left,’ the professor recited. The class begrudgingly followed her instruction.

‘Now look to your right.’

         Again, they did as she asked.

         ‘Remember those faces,’ she continued sternly. ‘Because they will most likely be your colleagues one day. This is a filmmaking class, not a law degree, most of you are going to graduate.’

         A smattering of laughter broke out amongst the crowd and the professor allowed herself a small smile.

         ‘Now then,’ she whipped around to face the whiteboard. ‘My name is Professor Imelda Brown…’ she frowned, patting her pockets. ‘Which you’ll just have to remember for yourselves because I left my whiteboard markers in my office.’

         Another quiet chuckle filled the room.

         ‘Anyway,’ Professor Brown went on. ‘Who can tell me why we’re here?’

         ‘To make movies?’ piped up a confident voice from the middle-back.

         ‘Totally wrong,’ she shut him down with a point of her finger and a shake of her head. ‘We’re here to learn video production.’

         ‘Isn’t that the same thing?’ came the voice from the back.

         ‘I am not here to teach you filmmaking,’ Imelda rolled her eyes. ‘You have other teachers, and classes and, frankly, U-Toobe. No, I’m here to help you succeed in corporate video production.’

         A murmuring went up amongst the students, as if she’d just said a rude word. She rolled her eyes again.

         ‘Be practical, people. If you’d like to actually work – and survive – doing what you love, this is how you get there. Hell, in twenty years you could be standing in front of a room full of students preaching the magic of working for a quality video animation company near Melbourne.’

         A small laugh from them let her know that she’d gotten them at least a little bit back on side.

         ‘Alright,’ she said. ‘Open your books to page 105. If, for some reason, you don’t have a textbook, you’d better hope one of the people you looked at earlier thought you were cute. And yes,’ she nodded. ‘I know I just made it weird for you. Bring your textbook next time.’